Sorry…not many photos to share since I was busy working most of the SXSWi with @Spedfast.


One of the only outdoor, walk-in welcome vendor tents provided by 3M. They used their translucent films to create a geometric domed structure which housed their latest innovative products.


Free tacos (bbq brisket) from new Austin food truck, The Peached Tortilla. Delicious!

SLR-3-2015_52You can’t go wrong with a simple floral bouquet in your store front. 2nd Street district newbie Lacquer finished just in time to welcome the crowds.



sxsw2014 review #1

IMG_3_023-smLots of site-specific murals designed for the week.

IMG_3_026-smGraeme found his people.

IMG_3_032-smLife-sized tea pot? Yes, please!

IMG_3_036-smIt wasn’t too cold for a few cocktails on the lawn of the beautiful new Hotel Ella.

IMG_3_042-bandsFeeling like a 14-year old girl.

IMG_3_044-VSQOne of my favorite acts of the festival: Vitamin String Quartet @ Spotfiy House.

IMG_3_038The subject of great controversy, still a great lineup (around the block and musical artists). This W Hotel is next door to our apartment, which means great people watching and hearing the after parties.


SXSW Diary: Day After (Sunday)

“Good evening. I’m KUT DJ …. I’m exhausted. But it’s been a fun week. We are all glad to be on this side of SXSW and what a great event.”

Now come the recaps, the critical discourse and all the new artists I will add to the Grooveshark / Spotify playlists. Back to work, back to focusing, back to a slow pace, free movement along Cesar Chavez Street. Back to paying for our own food and having to buy groceries!

Thank you, Austin!

SXSW Diary: Day 6

DaftPunk posters

We’ve enjoyed the sxsw app for iPhone & iPad that keeps us connected to all that’s happening throughout the conference. It tells us about where people are gathering, what they’re tweeting about and how likely one’s admittance into a particular film screening is.

It is also what kept us up until the wee hours of the night waiting for a #secretshow that never happened.

We were daftly punked.

Let me reflect on the sights and sounds that filled my lunch hour and evening stroll. This is the day I started to suspect an awful thing was coming on…the unmentionable, the ignorable, the rain on my parade. The head cold.

Oh yea, I have to mention my very exciting visit to Sonos Studios to meet my favorite KCRW DJs in their very cool little camp off Red River street. Crawling along the I-35 at 12:30pm I kept telling myself this was a terrible idea. I had butterflies in my stomach and I was trying to compose very mature things to say, “I’ve been listening to your excellent radio station for years, ” “Every new, exciting artist I’ve learned about in the last few years has been thanks to your research and broadcasting” and “Tell Francis I say hi, I love Design & Architecture (podcast series)”. All I managed to muster out was a few nervous ‘hellos’ and ‘keep up the good work!”. They were all very lovely and introduced themselves to me with tired smiles. They invited me to come back during the showcases and continue to enjoy my week. I ran back to my car parked in a MEDIA ONLY spot and drove back to my office. (Thanks to Graeme for being on Spring Break so that I had the car at my disposal!).

IMG_03_933-smA familiar sight around town: cues of people snake around parking lots and once-derelict storefronts. This wall has been repainted by several groups throughout the year. The adjacent parking lot is full of security detail and food tents.



The vendors set up at the South by San Jose have got every Austinite wannabe cowboy covered.

South by San Jose
poster for the 3-day stage shows at the Hotel San Jose.

SXSW Diary: Day 5

Back to work, dear Austin, but not out of reach. The techies are packing up and returning to their wired dens. The restaurants are taking a breather, the bars are restocking and the parks are gearing up for all-day concerts that will go on until Sunday. That’s right…the Music is about to start.

Today was a bit of a low-key day. Work, lunch on the work patio listening to angry rock music pump from the neighboring pub. Dance class after dinner and an early to bed: tomorrow will test our dedication to Austin during sxsw.


music typesThe music types are moving in.