SXSW is like the tech world’s Fashion-Night-Out. Free food, branded merchandise, drinks and entertainment abound. Every haunt is lobbying for our attention and media impressions: “please tweet about us and this party” one PR girl said to us as she checked our names on the guest list. You have been a good suitor and we accept your gifts. We enjoyed two free (one VERY excellent) meals, a film screening (world-premier), a great DJ set and some free drinks. Oh, and the T-shirts. Mine says “Typography” on it. How cool!
But, dear Austin, you did not bring your best weather for all our guests. I mean, sure it was making our Seattle friends feel right at home; but it was a little hard to convince them all that you usually only provide us about 5 days of rain PER YEAR. Ah well…I think it will hit 80°F with sunshine early next week. Good show.
This is a project where visitors are invited to write themselves a postcard (and self-address it) in order to document their sxsw adventure. The artist will mail you your card in 6 months!